Local SEO, one industry at a time
Generic local SEO advice stops being useful the moment your industry has its own rules. A clinic cannot solicit reviews the way a cafe can. A pest control operator has no shopfront to rank. An estate agent sits in one office and sells across twelve localities.
So we write these one trade at a time. Each guide covers what is structurally different about that industry, and what to do about it on Google Business Profile, Maps and search. Pick yours.
All industry guides
Real estate
Rank across every locality you sell in, not just the pin on your office.
Read the guide
Hotels & resorts
Win Google hotel search and pull bookings back off the OTAs.
Read the guide
Restaurants & cafes
Beat the aggregators on Maps and keep review velocity up.
Read the guide
Tours & travel
Two different funnels on one profile, and where OTAs cannot follow.
Read the guide
Pest control
Emergency intent, service-area setup, and life after pay-per-lead.
Read the guide
Salon & spa
Proximity decides almost everything. Here is how to widen the circle.
Read the guide
Clinics & healthcare
Get found for appointments without crossing the conduct rules.
Read the guide
Agencies & multi-location
Verification, duplicates and reviews across every branch at once.
Read the guide
Gym & fitness
Your whole membership year is decided in about six weeks. Be ready early.
Read the guide
Interior design
A pin nobody visits, a portfolio inside other people’s homes, and funded rivals above you.
Read the guide
Coaching & tuition
A hard admissions window, a parent doing the searching, and rules on what your results board may claim.
Read the guide
Packers & movers
You do not serve an area, you serve a route — and every enquiry arrives frightened.
Read the guide
Car service & repair
Two opposite intents on one profile, and a customer afraid of being sold work they did not need.
Read the guide
Wedding & events
Three cities, one pin, a family committee to persuade, and dates fixed years ahead.
Read the guide
Dental clinics
The one branch of medicine that is also a retail category — and the patient is afraid.
Read the guide
Physiotherapy
Half your patients were sent by a doctor. The other half are searching their pain.
Read the guide
Bakery & cakes
A cake is ordered for a date, and the date does not move.
Read the guide
Yoga & wellness
Nobody starts in January. They start when something hurts.
Read the guide
Your industry is not here yet
The guides are industry-specific on purpose, so we only publish one once we have something real to say about that trade. The product is not industry-specific in the same way — the audit, the grid scans, the review handling and the posting work the same whether you run a bakery or a diagnostic lab. Start with a free audit of your profile and see where you stand.